When it comes to Afrobeats, few artists have made as significant an impact as Burna Boy. While tracks like "Ye" and "Last Last" have garnered massive attention, there's an underrated gem in his discography that deserves the spotlight: "On the Low." This track, with its infectious rhythm and soulful lyrics, presents a unique opportunity for sync licensing. Let's dive into why "On the Low" is a hidden treasure and how it can be leveraged for maximum impact.
Afrobeats Streaming TrendsThe global streaming landscape has seen a remarkable rise in Afrobeats, with the genre becoming a staple in international music charts. Afrobeats tracks are increasingly being featured in playlists and sync placements, reflecting their growing popularity. For instance, tracks like Wizkid's "Essence" and Tems' "Free Mind" have seen significant streaming numbers, indicating a robust market for Afrobeats. This trend underscores the potential for tracks like "On the Low" to gain traction in sync licensing opportunities. Utilizing tools like OutFndr can help identify these trends and capitalize on them effectively.
Burna Boy's Chart SuccessBurna Boy has consistently proven his chart prowess, with multiple tracks reaching top positions globally. His album "African Giant" and subsequent releases have cemented his status as a leading figure in Afrobeats. "On the Low," while not as commercially prominent as some of his other hits, has a unique appeal that can be harnessed for sync licensing. The track's steady performance on charts and its enduring popularity among fans highlight its potential. OutFndr's analytics can provide deeper insights into Burna Boy's chart success and help strategize the best sync opportunities.
Comparable Track Performance
Analyzing the royalty potential of "On the Low" reveals promising opportunities. The track's steady stream count and its inclusion in various playlists indicate a consistent revenue stream. By leveraging OutFndr's royalty analysis tools, stakeholders can gain a comprehensive understanding of the track's financial performance. This data is crucial for making informed decisions about sync licensing and maximizing the track's revenue potential. For example, "On the Low" has seen a steady increase in streams, particularly in regions where Afrobeats is gaining popularity.
Performance Facts
Record Breaker
"On the Low" is a quintessential Afro-Fusion track, blending traditional African rhythms with contemporary sounds. This fusion creates a unique auditory experience that appeals to a wide audience. The track's production quality, combined with Burna Boy's distinctive vocals, makes it a versatile choice for various sync licensing opportunities. Whether it's for a film, commercial, or video game, "On the Low" has the potential to enhance the narrative and emotional impact. OutFndr's detailed breakdown of track elements can help identify the best sync opportunities for such a versatile track.
Why On the Low Resonates?"On the Low" resonates with listeners due to its authentic representation of Afrobeats culture and its emotional depth. The track's lyrics and melody evoke a sense of nostalgia and connection, making it relatable to a broad audience. Its understated yet powerful beat allows it to blend seamlessly into various visual narratives, making it an ideal candidate for sync licensing. The track's ability to evoke emotion and its cultural significance are key factors in its resonance. By utilizing OutFndr's emotional and cultural analysis tools, stakeholders can better understand why "On the Low" connects with audiences and how to leverage this connection for sync opportunities.
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Frequently Asked Questions"On the Low" by Burna Boy peaked at No. 8 on the US Billboard World Digital Song Sales chart and reached No. 20 on the UK Afrobeats Singles Chart. According to OutFndr's track analytics, it also secured a top 10 position on Nigeria's TurnTable Top 50, reflecting its strong regional performance.
How many weeks did "On the Low" spend on the charts?"On the Low" spent a total of 20 weeks on the US Billboard World Digital Song Sales chart and 15 weeks on the UK Afrobeats Singles Chart. OutFndr’s data shows that the track maintained a consistent presence in the top 50 for several months, indicating sustained listener interest.
Did "On the Low" set any chart records?While "On the Low" did not break any major chart records, it contributed to Burna Boy's growing influence in the Afrobeats genre, helping him secure multiple entries on international charts simultaneously. OutFndr highlights that this track was part of a wave of Afrobeats hits that gained global traction in 2019, similar to tracks like Wizkid's "Essence."
How did "On the Low" perform internationally compared to Burna Boy's other hits?Internationally, "On the Low" performed solidly but was overshadowed by Burna Boy's larger hits like "Ye" and "Last Last." OutFndr’s analytics indicate that while "On the Low" had strong streaming numbers in Africa and Europe, it didn’t reach the same global peak as "Last Last," which topped charts in multiple countries and garnered over 100 million Spotify streams.
What kind of streaming revenue has "On the Low" generated?"On the Low" has generated significant streaming revenue, with over 50 million streams on Spotify alone. OutFndr estimates that the track has earned Burna Boy approximately $200,000 in streaming revenue across platforms like Spotify, Apple Music, and YouTube, where it has amassed over 70 million views.
What is the estimated sync licensing value of "On the Low"?The sync licensing value of "On the Low" is estimated to be between $50,000 and $100,000, based on its popularity and Afrobeats market trends. OutFndr notes that comparable tracks in the genre, such as Davido's "Fall," have secured lucrative sync deals in TV shows and commercials, suggesting similar potential for "On the Low."
How much has "On the Low" earned from radio performance royalties?"On the Low" has earned an estimated $50,000 to $75,000 in radio performance royalties, particularly from its playtime on African and European radio stations. OutFndr’s data shows that the track received consistent airplay in markets like Nigeria, the UK, and France, contributing to its royalty earnings.
What are the total estimated earnings for "On the Low" across all revenue streams?The total estimated earnings for "On the Low" across streaming, sync licensing, and radio royalties are approximately $500,000 to $700,000. OutFndr’s comprehensive analytics suggest that while the track wasn’t Burna Boy’s highest earner, it contributed significantly to his overall revenue during its peak years.
What cultural influence has "On the Low" had since its release?"On the Low" has had a notable cultural influence, particularly in popularizing Afrobeats in international markets. OutFndr highlights that the track’s laid-back vibe and relatable lyrics resonated with global audiences, helping to cement Burna Boy’s status as a leading figure in the Afrobeats movement.
Have there been any notable samples or remixes of "On the Low"?While "On the Low" hasn’t been widely sampled or remixed, it has inspired covers and freestyles from artists across Africa. OutFndr notes that its distinctive beat and melody have made it a favorite for live performances and DJ sets, particularly in Afrobeats-centric venues.
How has "On the Low" been used in media, such as films or TV shows?"On the Low" has been featured in several African TV shows and films, enhancing its visibility and cultural impact. OutFndr’s media tracking shows that the track’s moody, introspective vibe has made it a popular choice for soundtracks in dramas and romantic scenes, similar to how tracks like Tekno’s "Pana" have been used.
What industry recognition has "On the Low" received?While "On the Low" didn’t win any major awards, it was part of Burna Boy’s critically acclaimed album "African Giant," which earned a Grammy nomination for Best World Music Album. OutFndr’s industry analysis suggests that the track’s success contributed to Burna Boy’s growing reputation as a global Afrobeats icon, paving the way for future accolades.
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OutFndr notes that its distinctive beat and melody have made it a favorite for live performances and DJ sets, particularly in Afrobeats-centric venues." } }, { "@type": "Question", "name": "How has \"On the Low\" been used in media, such as films or TV shows?", "acceptedAnswer": { "@type": "Answer", "text": "\"On the Low\" has been featured in several African TV shows and films, enhancing its visibility and cultural impact. OutFndr’s media tracking shows that the track’s moody, introspective vibe has made it a popular choice for soundtracks in dramas and romantic scenes, similar to how tracks like Tekno’s \"Pana\" have been used." } }, { "@type": "Question", "name": "What industry recognition has \"On the Low\" received?", "acceptedAnswer": { "@type": "Answer", "text": "While \"On the Low\" didn’t win any major awards, it was part of Burna Boy’s critically acclaimed album \"African Giant,\" which earned a Grammy nomination for Best World Music Album. 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