When it comes to Afrobeats, few artists have made as significant an impact as Burna Boy. While tracks like "Ye" and "Anybody" have garnered widespread acclaim, there's an underrated gem in his discography that deserves more attention: "On the Low." This track showcases Burna Boy's unique blend of Afrobeats and dancehall, creating a vibe that's both infectious and laid-back. Let's dive into the performance and economics of this underrated masterpiece.
Burna Boy Streaming Stats"On the Low" has steadily amassed impressive streaming numbers since its release. The track has seen a consistent increase in streams, particularly in international markets. Burna Boy's strategic collaborations and features have helped boost his overall streaming presence. For instance, his feature on Beyoncé's "Lion King: The Gift" album introduced his sound to a broader audience, indirectly benefiting tracks like "On the Low."
Using OutFndr's analytics tools, we can see that "On the Low" has a strong listener retention rate, with many fans replaying the track multiple times. This indicates a high level of engagement and enjoyment among listeners. The track's streaming performance is a testament to Burna Boy's growing influence in the global music scene.
On the Low Chart Performance"On the Low" may not have topped the charts like some of Burna Boy's other hits, but it has had a notable presence on various music charts. The track peaked at number 15 on the UK Afrobeats Singles Chart and has maintained a steady position on several international charts. Its longevity on these charts is a clear indication of its popularity and staying power.
OutFndr's chart tracking features reveal that "On the Low" has had a consistent performance on streaming charts, often re-entering the top 50 during periods of increased Burna Boy activity, such as new releases or major performances. This underrated track continues to resonate with fans, proving its enduring appeal.
Afrobeats Track EconomicsThe economics of Afrobeats tracks like "On the Low" are fascinating. The genre's global rise has led to increased streaming revenue and more lucrative performance opportunities. Afrobeats artists are now able to command higher fees for live performances and secure more substantial sponsorship deals. This economic growth is reflected in the financial success of tracks like "On the Low."
OutFndr's financial analytics tools provide insights into the revenue streams generated by "On the Low." The track's consistent streaming numbers contribute significantly to its overall earnings. Additionally, the track's popularity has led to increased merchandise sales and higher demand for Burna Boy's live performances, further boosting its economic impact.
Comparable Track Performance
Analyzing the royalties generated by "On the Low" provides a deeper understanding of its financial success. The track's streaming numbers translate into substantial royalty payments, particularly from platforms with high payout rates. Additionally, the track's sync placements in various media projects have contributed to its royalty earnings.
OutFndr's royalty tracking features allow for a comprehensive analysis of "On the Low's" earnings. The track's consistent performance on streaming platforms ensures a steady flow of royalties. Furthermore, its use in commercials and other media projects has provided additional revenue streams, making it a financially successful track despite its underrated status.
Performance Facts
Record Breaker
"On the Low" resonates with listeners for several reasons. Its laid-back vibe and infectious rhythm make it a perfect track for relaxation and enjoyment. The song's lyrics, which speak to love and intimacy, add a layer of depth that connects with fans on an emotional level. Additionally, Burna Boy's unique vocal delivery and the track's production quality set it apart from other Afrobeats songs.
OutFndr's listener engagement tools show that "On the Low" has a high replay rate, indicating that fans continually return to the track. This consistent engagement is a clear sign of the track's resonance with listeners. Its ability to connect with fans on multiple levels ensures its enduring popularity and success.
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Frequently Asked Questions"On the Low" peaked at number 8 on the US World Digital Song Sales (Billboard), number 12 on the UK Afrobeats Singles Chart, and reached the top 50 in several other international markets. According to OutFndr's track analytics, it also secured a top 10 spot on the Nigerian TurnTable Top 50.
How many weeks did "On the Low" spend on the charts?The track spent an impressive 20 weeks on the US World Digital Song Sales chart and 15 weeks on the UK Afrobeats Singles Chart. OutFndr's data shows that "On the Low" had a longer chart run than many of its contemporaries, demonstrating its lasting appeal.
Did "On the Low" set any chart records?While it didn't break any all-time records, "On the Low" was part of the wave of Afrobeats songs that dominated the US World Digital Song Sales chart in 2019, with Afrobeats tracks occupying the top 10 spots for several weeks. OutFndr's analysis highlights that this trend marked a significant moment for the genre's international recognition.
How did "On the Low" perform internationally compared to other Afrobeats tracks?"On the Low" performed exceptionally well internationally, reaching top 50 positions in multiple markets. OutFndr's comparative analysis shows that its international performance was comparable to other successful Afrobeats tracks like Wizkid's "Essence" and Davido's "Fall," which also made significant impacts on global charts.
How much streaming revenue has "On the Low" generated?With over 100 million streams on Spotify alone, "On the Low" has generated an estimated $400,000 to $600,000 in streaming revenue. OutFndr's revenue estimates also factor in streams from other platforms like Apple Music and Audiomack, which are popular in African markets.
What is the sync licensing value of "On the Low"?The sync licensing value of "On the Low" is estimated to be between $25,000 to $50,000 per placement, based on OutFndr's sync licensing valuation models. This range is comparable to other popular Afrobeats tracks, considering factors like genre popularity, track recognition, and cultural relevance.
How much has "On the Low" earned from radio performances and royalties?"On the Low" has earned an estimated $100,000 to $200,000 in radio performance royalties, according to OutFndr's royalty estimates. This figure is based on its extensive radio play in Nigeria, the UK, and other international markets, as well as its strong performance on digital radio platforms.
What are the total estimated earnings for "On the Low" across all revenue streams?OutFndr's comprehensive earnings analysis estimates that "On the Low" has generated over $1 million in total earnings across streaming, sync licensing, radio royalties, and other revenue streams. This figure places it among the top-earning Afrobeats tracks of its time, reflecting its global popularity and commercial success.
How has "On the Low" influenced Afrobeats culture and music?"On the Low" has significantly contributed to the global popularity of Afrobeats, showcasing the genre's unique blend of African rhythms and international appeal. OutFndr's cultural impact analysis highlights that the track has inspired numerous artists and producers, further enriching the Afrobeats sound and expanding its reach.
Have there been any notable samples or remixes of "On the Low"?While there haven't been any official remixes, "On the Low" has been sampled and covered by various artists, demonstrating its influence and popularity. OutFndr's remix and sample tracker shows that these unofficial versions have collectively garnered millions of streams, further extending the track's reach and impact.
How has "On the Low" been used in media, such as films, TV shows, or commercials?"On the Low" has been featured in several international media projects, including commercials and TV shows, helping to introduce Afrobeats to wider audiences. OutFndr's media usage tracker indicates that these placements have not only generated sync licensing revenue but also contributed to the track's overall popularity and cultural significance.
Has "On the Low" received any industry recognition or awards?While "On the Low" hasn't won any major awards, it has been nominated for and received recognition at several industry events, reflecting its impact and popularity. OutFndr's awards and recognition tracker shows that the track has been praised for its production, lyrics, and overall contribution to the Afrobeats genre, solidifying Burna Boy's position as a leading artist in the international music scene.
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