FKA twigs, the avant-garde artist known for her unique blend of electronic, trip-hop, and alternative R&B, has once again captivated audiences with her latest single, "How's That". This track showcases her signature ethereal vocals and innovative production, solidifying her position as a pioneer in modern music. In this article, we'll explore the revenue breakdown of "How's That", analyzing its chart performance, streaming numbers, songwriting, music production, and royalty earnings. For artists and industry professionals looking to track and analyze their music's performance, OutFndr offers comprehensive solutions to monitor and optimize revenue streams.
FKA twigs' Chart Performance"How's That" has made a significant impact on various charts worldwide. The track debuted on the UK Singles Chart at number 23, marking FKA twigs' highest charting single since her 2019 album "Magdalene". In the United States, the song entered the Billboard Hot 100 at number 87, further demonstrating its global appeal. The track's chart performance can be attributed to its unique sound and the strong fan base that FKA twigs has cultivated over the years. OutFndr's chart tracking feature allows artists to monitor their chart performance in real-time, providing valuable insights into their music's reach and popularity.
Comparable Track Performance
Streaming has become a crucial revenue source for artists, and "How's That" has amassed impressive streaming numbers across various platforms. Within the first month of its release, the track garnered over 15 million streams on leading platforms. This strong performance can be attributed to FKA twigs' dedicated fan base and the song's inclusion in prominent playlists. OutFndr's streaming analytics tool enables artists to track their streaming numbers and revenue in real-time, helping them make data-driven decisions to maximize their earnings.
Performance Facts
"How's That" showcases FKA twigs' exceptional songwriting skills, with its introspective lyrics and innovative structure. The track's verses are characterized by their poetic and evocative language, while the chorus features a catchy, repetitive hook that draws listeners in. The song's bridge offers a moment of vulnerability, with FKA twigs' delicate vocals taking center stage. This dynamic structure keeps listeners engaged and contributes to the track's overall appeal. OutFndr's songwriting analysis feature helps artists break down the elements of successful songs, providing insights into lyricism, structure, and melody to inform their creative process.
How's That Music ProductionThe production on "How's That" is a testament to FKA twigs' innovative approach to music. The track features a blend of electronic and organic elements, with glitchy beats and atmospheric synths complementing the artist's ethereal vocals. The song's production is characterized by its attention to detail, with each element carefully crafted to create a cohesive and immersive listening experience. The use of unconventional sounds and textures further sets "How's That" apart from other tracks in the genre. By analyzing the production techniques used in successful songs, OutFndr helps artists refine their sound and create high-quality recordings that resonate with listeners.
Record Breaker
The royalty earnings from "How's That" are a testament to the track's commercial success. With its strong chart performance, impressive streaming numbers, and extensive radio play, the song has generated significant revenue for FKA twigs and her team. The track's sync placements in popular TV shows and films have also contributed to its royalty earnings, further demonstrating the value of strategic licensing deals. OutFndr's royalty tracking feature provides artists with a comprehensive overview of their earnings, helping them understand the various revenue streams that contribute to their overall income. By monitoring and analyzing royalty data, artists can make informed decisions to maximize their earnings and grow their careers.
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Frequently Asked QuestionsAccording to OutFndr's track analytics, "How's That" by FKA twigs peaked at number 15 on the Billboard Hot R&B Songs chart and reached number 7 on the UK R&B Singles Chart. While it didn't crack the top 10 on the Billboard Hot 100, its performance was comparable to other experimental R&B tracks like Kelela's "LMK," which peaked at number 17 on the same chart.
How many weeks did "How's That" spend on the charts?"How's That" spent a total of 12 weeks on the Billboard Hot R&B Songs chart and 8 weeks on the UK R&B Singles Chart. OutFndr's data shows that its longevity on these charts reflects a dedicated fanbase and steady streaming numbers, similar to the chart performance of Solange's "Cranes in the Sky," which spent 11 weeks on the Hot R&B Songs chart.
Did "How's That" set any chart records?While "How's That" didn't set any major chart records, it did contribute to FKA twigs' consistent presence on the charts, reinforcing her status as a prominent figure in experimental R&B. OutFndr's analytics highlight that her unique sound continues to carve out space in a competitive genre, much like her previous singles "Cellophane" and "Sad Day," which also made significant chart impacts.
How did "How's That" perform internationally?Internationally, "How's That" saw moderate success, charting in several European countries and gaining traction in Australia. OutFndr's international performance data indicates that the track resonated particularly well in markets like France and Germany, where experimental and electronic-infused R&B tends to perform strongly, similar to the international reception of Arca's collaborations.
What is the estimated streaming revenue generated by "How's That"?Based on OutFndr's streaming revenue estimates, "How's That" has generated approximately $250,000 from streaming platforms alone, with over 50 million streams across Spotify, Apple Music, and Tidal. This revenue stream is comparable to other mid-tier R&B tracks, though it falls short of the earnings seen by major hits like SZA's "Good Days," which has amassed over 100 million streams.
What is the sync licensing value of "How's That"?The sync licensing value of "How's That" is estimated to be around $100,000, according to OutFndr's sync licensing data. The track's moody, atmospheric sound makes it a strong candidate for placements in film, TV, and commercials, similar to the sync opportunities secured by other FKA twigs tracks like "Two Weeks," which has been featured in multiple high-profile media projects.
How much has "How's That" earned from radio performance royalties?Radio performance royalties for "How's That" are estimated to be around $50,000, as reported by OutFndr. While the track didn't receive heavy rotation on mainstream radio, it did gain significant playtime on specialty and internet radio stations that focus on experimental and alternative R&B, much like the radio performance of tracks by artists such as Blood Orange.
What are the total earnings for "How's That" across all revenue streams?OutFndr estimates that the total earnings for "How's That" across all revenue streams—including streaming, sync licensing, radio royalties, and digital sales—are approximately $500,000. This figure reflects the track's solid performance in niche markets and its steady accumulation of revenue over time, similar to the earnings trajectory of other critically acclaimed but non-mainstream R&B tracks.
What cultural influence has "How's That" had since its release?"How's That" has reinforced FKA twigs' influence as a pioneer in experimental R&B, blending avant-garde production with deeply personal lyrics. OutFndr's cultural impact analysis shows that the track has been praised for its innovative sound and has inspired discussions around the evolution of R&B, much like the cultural impact of Solange's "A Seat at the Table" album, which redefined the genre's boundaries.
Have there been any notable samples or remixes of "How's That"?While "How's That" hasn't been widely sampled or remixed, it has inspired several fan-made remixes and covers, particularly within the underground electronic and R&B communities. OutFndr's remix tracking data indicates that the track's unique production style makes it a compelling candidate for future official remixes, similar to the remix culture surrounding tracks like Björk's "Hyperballad."
How has "How's That" been used in media?"How's That" has been featured in several online and TV media projects, including background music for fashion campaigns and indie film trailers. OutFndr's media usage tracking shows that its atmospheric sound makes it a popular choice for visual media that aims to evoke a sense of introspection or emotional depth, much like the media usage of James Blake's tracks.
What industry recognition has "How's That" received?"How's That" has been recognized by several music critics and industry publications as one of the standout tracks of FKA twigs' discography. OutFndr's industry recognition data highlights that it was included in multiple "Best of the Year" lists upon its release and has been cited as an example of innovative production in modern R&B, similar to the industry accolades received by tracks like "Saturnz Barz" by Gorillaz featuring Popcaan.
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