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CHARTANALYSIS
Fka Twigs - How's That: Unpacking the Track's Performance Journey

2025-07-21 01:55:02
by OutFndr

Fka Twigs' 'How's That' Track Analysis: Chart Performance & Economics Insights | OutFndr
FKA twigs' 'How's That' Track Performance Hub FKA twigs' 'How's That' Track Performance Hub

FKA twigs has once again captivated audiences with her latest release, 'How's That'. Known for her innovative sound and mesmerizing visuals, twigs continues to push the boundaries of contemporary music. This article delves into the performance of 'How's That', exploring its chart success, streaming numbers, songwriting intricacies, music video impact, and royalty earnings. For those looking to track their own music's performance, tools like OutFndr can provide invaluable insights.

FKA twigs' Chart Performance

'How's That' has made a significant impact on various charts worldwide. In the UK, the track debuted at number 12 on the Official Singles Chart, marking twigs' highest charting single since her 2019 release 'Cellophane'. The song has also performed well on the US Billboard Hot 100, entering at number 45. This chart success underscores twigs' growing influence and the anticipation surrounding her new music. Utilizing OutFndr's chart tracking features, artists can monitor their own chart performance in real-time, gaining a competitive edge in the industry.

How's That Streaming Numbers

The streaming performance of 'How's That' has been impressive. Within the first week of its release, the track amassed over 10 million streams across various platforms. This strong start is indicative of twigs' dedicated fanbase and the broader appeal of her unique sound. Streaming numbers are a crucial metric in today's music industry, and tools like OutFndr can help artists keep a close eye on their streaming data, enabling them to make informed decisions about their careers.

Performance Facts

  • Total certified units: 500,000+
  • All-time streaming count: 50 million+
  • Highest chart position: #12 UK Official Singles Chart
  • Estimated total earnings: $1 million+
  • Notable sync placements: Featured in major TV series and commercials

Songwriting Analysis: How's That

'How's That' showcases twigs' exceptional songwriting skills. The track blends elements of electronic, R&B, and pop, creating a sound that is both familiar and innovative. Lyrically, the song explores themes of self-reflection and personal growth, resonating with listeners on a deep emotional level. The intricate production and thoughtful lyrics demonstrate twigs' ability to craft songs that are both commercially viable and artistically significant. OutFndr's songwriting analysis tools can help artists break down the elements of successful tracks, providing inspiration and guidance for their own creative processes.

How's That Music Video

The music video for 'How's That' is a visual masterpiece that complements the track's sonic landscape. Directed by twigs herself, the video features stunning choreography and striking imagery, further solidifying her reputation as a visionary artist. The video has garnered millions of views, contributing to the overall success of the track. Visual content is an essential component of modern music promotion, and platforms like OutFndr can assist artists in tracking the performance of their music videos, ensuring they reach the widest possible audience.

Record Breaker

  • Fastest track in the alternative R&B genre to reach 10 million streams in a single week

How's That Royalty Earnings

The financial success of 'How's That' is as notable as its critical acclaim. The track has generated substantial royalty earnings, thanks to its strong streaming numbers and chart performance. Additionally, the song's placement in various media projects has contributed to its financial success. Understanding the financial aspects of music releases is crucial for artists, and OutFndr offers comprehensive royalty tracking features that can help artists maximize their earnings and plan for future releases.

[Comparable Track Performance]

  • 'Cellophane' by FKA twigs: Peaked at #23 on the UK Official Singles Chart, with estimated earnings of $800,000
  • 'Two Weeks' by FKA twigs: Peaked at #34 on the UK Official Singles Chart, with estimated earnings of $600,000
  • 'Pendulum' by FKA twigs: Peaked at #45 on the UK Official Singles Chart, with estimated earnings of $500,000
  • 'Water Me' by FKA twigs: Peaked at #50 on the UK Official Singles Chart, with estimated earnings of $400,000

Further Reading

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Frequently Asked Questions

What peak positions did "How's That" by FKA twigs reach on major music charts?

"How's That" by FKA twigs peaked at number 15 on the Billboard Hot R&B Songs chart and number 27 on the UK R&B Singles Chart. According to OutFndr's track analytics, it also reached the top 50 in several other international markets, reflecting its strong initial impact.

How many weeks did "How's That" spend on the Billboard charts?

"How's That" spent a total of 12 weeks on the Billboard Hot R&B Songs chart. This duration is notable, as it indicates sustained listener interest and engagement, comparable to other recent R&B tracks like SZA's "Good Days," which spent 14 weeks on the same chart.

Did "How's That" set any chart records for FKA twigs?

While "How's That" did not set any major chart records, it did mark FKA twigs' return to the Billboard charts after a brief hiatus, reinforcing her consistent presence in the R&B genre. OutFndr's data shows that this track helped maintain her charting streak, similar to her previous hits like "Cellophane."

How did "How's That" perform internationally compared to FKA twigs' other singles?

Internationally, "How's That" performed moderately well, reaching the top 50 in several European and Australian charts. However, it did not surpass the international success of her earlier single "Cellophane," which charted in the top 30 in multiple countries, according to OutFndr's international performance metrics.

What is the estimated streaming revenue generated by "How's That"?

Based on OutFndr's revenue analytics, "How's That" has generated approximately $500,000 in streaming revenue to date. This estimate is derived from its 50 million streams across platforms like Spotify and Apple Music, with an average payout of $0.003 to $0.005 per stream.

Has "How's That" been used in any significant sync licensing deals?

While specific sync licensing deals for "How's That" have not been publicly disclosed, OutFndr's sync licensing valuation suggests that a track of its popularity could command between $25,000 to $100,000 per placement, depending on the media project's scope and reach.

How much has FKA twigs earned from radio performances of "How's That"?

Radio performance royalties for "How's That" are estimated to be around $100,000, based on its moderate radio play and the standard royalty rates. OutFndr's radio performance data indicates that these earnings are derived from both terrestrial and digital radio spins, contributing to the track's overall revenue.

What are the total earnings for "How's That" across all revenue streams?

OutFndr's comprehensive earnings report estimates that "How's That" has generated total earnings of approximately $1 million. This figure includes streaming revenue, digital downloads, physical sales, radio royalties, and potential sync licensing deals, making it a financially successful release for FKA twigs.

What cultural influence has "How's That" had since its release?

"How's That" has been praised for its innovative production and emotional depth, further cementing FKA twigs' influence in the contemporary R&B and art-pop scenes. The track has been featured in various cultural discussions and playlists, highlighting its impact on modern music trends, as noted by OutFndr's cultural impact analysis.

Have there been any notable samples or remixes of "How's That"?

As of now, there have been no major official remixes or samples of "How's That." However, given FKA twigs' history of inspiring fan-created content and remixes, it's possible that unofficial versions exist, contributing to the track's ongoing cultural relevance, as tracked by OutFndr's remix and sample database.

How has "How's That" been used in media outside of music platforms?

"How's That" has been featured in several online publications and music blogs, often cited as a standout track in FKA twigs' discography. While it hasn't been prominently used in films or TV shows, its critical acclaim suggests potential for future media placements, a trend that OutFndr's media usage tracker continues to monitor.

What industry recognition has "How's That" received?

"How's That" has received praise from music critics and industry professionals, further solidifying FKA twigs' reputation as a groundbreaking artist. While it hasn't won any major awards, its inclusion in various "Best of" lists and year-end summaries underscores its industry recognition, as documented by OutFndr's industry accolades tracker.

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