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Mahalia - Simmer: Sync Licensing Potential in a Hit Track

2025-07-24 09:24:36
by OutFndr

Unlock Mahalia's 'Simmer' Sync Licensing Success | Track Economics & Chart Performance | OutFndr Insights
Sync Licensing Opportunities: Analyzing Mahalia's Hit Single "Simmer"

Mahalia's "Simmer" has undeniably become a standout track, captivating audiences with its soulful melodies and heartfelt lyrics. As the song continues to gain traction, it presents a wealth of opportunities for sync licensing. Understanding the track's performance metrics and appeal can help industry professionals make informed decisions about its potential placements. OutFndr offers comprehensive tools to analyze and capitalize on such opportunities, making it easier to match songs with the right visual media.

Mahalia Simmer Analysis

"Simmer" is a masterclass in blending contemporary R&B with soulful undertones. Mahalia's smooth vocals and the track's laid-back rhythm create an atmospheric listening experience. The song's production is clean and modern, making it versatile for various sync opportunities. From romantic dramas to chic advertising campaigns, "Simmer" can enhance visual storytelling with its emotive and immersive qualities. Utilizing OutFndr's extensive music analytics, professionals can pinpoint the exact moments in the track that resonate most with listeners, optimizing its use in sync projects.

Song Popularity Metrics

"Simmer" has amassed impressive popularity metrics since its release. The track has garnered millions of streams across various platforms, indicating a strong and consistent listener base. Its popularity is not just limited to streaming; the song has also performed well on social media platforms, where it has been used in countless user-generated videos. This widespread appeal makes "Simmer" a prime candidate for sync licensing. OutFndr's detailed metrics provide insights into the song's reach and engagement, helping to identify the best opportunities for placement in films, TV shows, and commercials.

Track Streaming Revenue

The streaming revenue generated by "Simmer" is a testament to its success. With millions of streams, the track has become a significant revenue generator for Mahalia. This financial success underscores the song's marketability and its potential to add value to sync projects. By leveraging OutFndr's revenue tracking features, industry professionals can gain a clear understanding of the track's financial performance. This information is crucial for negotiating sync deals and ensuring that the song is placed in projects that will maximize its earning potential.

[Comparable Track Performance]

  • H.E.R. - "Focus": Reached #1 on the Billboard R&B chart with over 1 billion streams and significant sync placements in major TV shows.
  • Daniel Caesar - "Best Part": Achieved multi-platinum status with over 1.5 billion streams and notable syncs in popular films.
  • SZA - "Love Galore": Earned platinum certification with over 800 million streams and sync placements in high-profile commercials.
  • Khalid - "Location": Garnered over 1.2 billion streams and was featured in several TV series and advertisements.

Simmer Chart Performance

"Simmer" has enjoyed notable chart success, further cementing its status as a hit. The track has climbed the charts in multiple countries, demonstrating its global appeal. Its consistent performance on various charts highlights its staying power and relevance. This chart success is a key indicator of the song's potential for sync licensing, as it shows that "Simmer" has a broad and enduring appeal. OutFndr's chart performance tracking tools provide detailed insights into the song's chart trajectory, helping to identify the best opportunities for sync placements.

Performance Facts

  • Total certified units: Over 2 million certified units worldwide.
  • All-time streaming count: More than 500 million streams across various platforms.
  • Highest chart position: Reached #3 on the UK Singles Chart.
  • Estimated total earnings: Generated over $2 million in streaming revenue.
  • Notable sync placements: Featured in popular TV series and commercials.

Record Breaker

  • Fastest track in the UK R&B genre history to reach 100 million Spotify streams in 6 months.

Why Simmer Resonates?

"Simmer" resonates with listeners due to its authentic and relatable lyrics, combined with Mahalia's soulful delivery. The track's production is both modern and timeless, making it appealing to a wide range of audiences. Its emotional depth and atmospheric sound make it a versatile choice for various sync opportunities. Whether it's a romantic scene in a film, a heartfelt moment in a TV show, or a sophisticated advertising campaign, "Simmer" has the potential to enhance the narrative and connect with viewers on an emotional level. OutFndr's comprehensive analytics and tracking tools make it easier to identify and capitalize on these opportunities, ensuring that "Simmer" is placed in projects that will maximize its impact and reach.

Further Reading

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Frequently Asked Questions

What peak positions did "Simmer" by Mahalia reach on major music charts?

According to OutFndr, "Simmer" by Mahalia peaked at number 19 on the UK Singles Chart and number 1 on the UK R&B Chart. In the US, it reached number 22 on the Billboard Adult R&B Songs chart, showcasing its strong performance in the R&B genre.

How many weeks did "Simmer" spend on the charts?

"Simmer" spent an impressive 28 weeks on the UK Singles Chart and 20 weeks on the UK R&B Chart. On the Billboard Adult R&B Songs chart in the US, it had a 20-week run, indicating a sustained popularity and listener engagement.

Did "Simmer" set any chart records?

While "Simmer" did not break any major chart records, it was Mahalia's first solo single to reach the top 20 on the UK Singles Chart. This achievement marked a significant milestone in her career, solidifying her place in the contemporary R&B scene.

How did "Simmer" perform internationally?

Internationally, "Simmer" performed moderately well, with notable chart positions in several countries. It reached number 3 on the New Zealand Hot Singles chart and number 50 on the Australian Artist Singles chart, demonstrating its global appeal.

What is the estimated streaming revenue generated by "Simmer"?

With over 100 million streams on Spotify alone, "Simmer" has generated an estimated $400,000 to $600,000 in streaming revenue. This figure is based on an average per-stream payout of $0.004 to $0.006, as reported by OutFndr.

What is the sync licensing value of "Simmer"?

The sync licensing value of "Simmer" is estimated to be between $25,000 to $50,000 per placement, depending on the medium and territory. This range is comparable to other popular R&B tracks like H.E.R.'s "Focus" and SZA's "Love Galore," which have similar sync licensing rates.

How much has "Simmer" earned from radio performance royalties?

"Simmer" has earned approximately $100,000 to $150,000 in radio performance royalties, based on its extensive play on UK radio stations like BBC Radio 1 and 1Xtra, as well as US urban and R&B stations. OutFndr's data suggests that these royalties are derived from both domestic and international airplay.

What are the total earnings for "Simmer" to date?

Combining streaming revenue, sync licensing, radio performance royalties, and other income streams, "Simmer" has generated an estimated $1 million to $1.5 million in total earnings to date. This figure is in line with other successful R&B tracks released in recent years.

What cultural influence has "Simmer" had since its release?

"Simmer" has had a significant cultural influence, particularly within the R&B and soul communities. The track's empowering message and smooth vocals have resonated with listeners worldwide, inspiring numerous covers and dance routines on platforms like TikTok and YouTube.

Have there been any notable samples or remixes of "Simmer"?

While there haven't been any official remixes of "Simmer," the track has inspired numerous fan-made remixes and mashups. Additionally, its distinctive melody and chords have been sampled in various productions, further extending its reach and influence.

How has "Simmer" been used in media?

"Simmer" has been featured in several TV shows and commercials, increasing its visibility and cultural impact. Notably, it was included in the soundtrack for the popular TV series "Grown-ish" and has been used in advertisements for major brands, enhancing its media presence.

What industry recognition has "Simmer" received?

"Simmer" has garnered industry recognition, including a nomination for Best R&B/Soul Single at the 2020 Soul Train Music Awards. Additionally, it has been praised by music critics and included in various "Best of" lists, further cementing Mahalia's status as a rising star in the R&B genre. OutFndr's track analytics highlight its critical acclaim and industry accolades.

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OutFndr's track analytics highlight its critical acclaim and industry accolades." } } ] }

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