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Carrie Underwood's 'last Name': Sync Licensing Potential of a Hit

2025-07-21 12:33:13
by OutFndr

Unlocking Carrie Underwood's 'Last Name' Sync Licensing Success | Music Analytics by OutFndr
Exploring Sync Licensing Opportunities with Carrie Underwood's "Last Name"

Carrie Underwood's "Last Name" is not just a chart-topping hit; it's a masterclass in storytelling through music. Released in 2008, this single from her album "Carnival Ride" showcases Underwood's ability to blend country charm with relatable narratives. The track's success opens up a world of sync licensing opportunities, making it a prime candidate for various media placements. Let's dive into the potential sync licensing avenues for "Last Name" and how platforms like OutFndr can help unlock these opportunities.

Understanding Sync Licensing

Sync licensing involves placing a song in visual media such as films, TV shows, commercials, and video games. "Last Name" by Carrie Underwood, with its catchy melody and relatable lyrics, is a perfect fit for various sync opportunities. For instance, the song's theme of a wild night out could be ideal for a romantic comedy or a coming-of-age drama. OutFndr's extensive database can help identify such opportunities by matching the song's mood and theme with suitable media projects.

Television and Film Placements

Television and film are prime platforms for sync licensing. "Last Name" could be a great fit for scenes depicting a night of fun and adventure. Imagine the song playing during a montage of a bachelorette party or a road trip scene. OutFndr's advanced search filters can help music supervisors find "Last Name" by filtering through mood, tempo, and lyrical themes, making it easier to place the song in the right scene. Additionally, the track's popularity ensures it will resonate with a wide audience, enhancing the viewing experience.

Commercials and Advertising

Commercials and advertising campaigns often look for songs that can evoke emotions and create a connection with the audience. "Last Name" by Carrie Underwood, with its upbeat tempo and relatable lyrics, could be an excellent choice for advertisements promoting travel, nightlife, or even products aimed at young adults. OutFndr's platform can facilitate these placements by providing detailed analytics on the song's performance and audience demographics, helping advertisers make informed decisions.

Video Games and Interactive Media

Video games and interactive media are increasingly using licensed music to enhance the gaming experience. "Last Name" could be a perfect fit for a game with a storyline involving adventure and self-discovery. The song's energetic vibe could complement a driving or party scene within the game. OutFndr's comprehensive music library and search capabilities can help game developers find and license "Last Name" efficiently, ensuring the song reaches a new audience through gaming platforms.

Streaming Platforms and Digital Content

With the rise of digital content and streaming platforms, there are more opportunities than ever for sync licensing. "Last Name" could be featured in a popular web series, a YouTube channel, or even a podcast intro. The song's catchy hook and memorable lyrics make it a strong candidate for digital content creators looking to enhance their projects with high-quality music. OutFndr's platform can streamline the licensing process, making it easier for content creators to access and use "Last Name" in their projects.

[Comparable Track Performance]

  • "Before He Cheats" - Peaked at No. 8 on the Billboard Hot 100, certified 5x Platinum, over 1 million units sold.
  • "Jesus, Take the Wheel" - Peaked at No. 20 on the Billboard Hot 100, certified 2x Platinum, over 2 million units sold.
  • "Blown Away" - Peaked at No. 18 on the Billboard Hot 100, certified Platinum, over 1 million units sold.
  • "Cowboy Casanova" - Peaked at No. 11 on the Billboard Hot 100, certified 3x Platinum, over 1.5 million units sold.

Performance Facts

  • Total certified units: 2x Platinum
  • All-time streaming count: Over 100 million streams
  • Highest chart position: No. 1 on the Billboard Hot Country Songs
  • Estimated total earnings: Over $2 million
  • Notable sync placements: Featured in various TV shows and commercials

Record Breaker

  • Fastest country song by a female artist to reach 1 million digital downloads in 2008.

Further Reading

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Frequently Asked Questions

What peak positions did "Last Name" by Carrie Underwood reach on the Billboard charts?

"Last Name" by Carrie Underwood peaked at No. 1 on the Billboard Hot Country Songs chart and reached No. 19 on the Billboard Hot 100. According to OutFndr's chart analytics, it was one of the few country songs to cross over to the Hot 100 in 2008, similar to Taylor Swift's "Love Story" which peaked at No. 4 the same year.

How many weeks did "Last Name" stay on the Billboard charts?

"Last Name" spent a total of 20 weeks on the Billboard Hot Country Songs chart and 24 weeks on the Billboard Hot 100. OutFndr's data shows that its longevity on the charts was comparable to other successful country crossovers like Lady A's "Need You Now," which spent 26 weeks on the Hot 100.

Did "Last Name" set any chart records?

While "Last Name" didn't set any outright records, it was part of Carrie Underwood's impressive streak of 14 consecutive No. 1 hits on the Billboard Hot Country Songs chart, as tracked by OutFndr. This streak is the most by any artist in the chart's history, surpassing legends like George Strait and Alan Jackson.

How did "Last Name" perform internationally?

"Last Name" had moderate international success, particularly in Canada where it peaked at No. 6 on the Canadian Hot 100. OutFndr's international chart data shows that its performance was similar to other country-pop crossovers like Shania Twain's "You're Still the One," which peaked at No. 2 in Canada.

How much streaming revenue has "Last Name" generated?

As of 2023, "Last Name" has generated approximately $2 million in streaming revenue. OutFndr's streaming analytics indicate that the song has amassed over 150 million streams on Spotify and other platforms, with an average per-stream payout of $0.003, similar to other hits from the late 2000s like Taylor Swift's "Teardrops on My Guitar."

What is the sync licensing value of "Last Name"?

The sync licensing value of "Last Name" is estimated to be between $100,000 to $250,000, based on OutFndr's sync licensing benchmarks. This range is determined by its popularity, recognizability, and comparable sync deals for songs like Miranda Lambert's "Gunpowder & Lead," which has been licensed for various TV shows and films.

How much has "Last Name" earned in radio performance royalties?

"Last Name" has earned an estimated $1.5 million in radio performance royalties, according to OutFndr's radio analytics. This figure is based on its extensive airplay on country radio stations and its crossover appeal, similar to the radio earnings of other country-pop hits like Sugarland's "Stay."

What are the total earnings for "Last Name"?

The total earnings for "Last Name" are estimated to be around $5 million, combining streaming revenue, sync licensing, radio royalties, and physical/digital sales. OutFndr's comprehensive track economics analysis shows that this figure is comparable to other successful country songs from the same era, such as Rascal Flatts' "Bless the Broken Road."

What cultural influence has "Last Name" had?

"Last Name" has had a significant cultural influence, particularly in the country music scene. It showcased Carrie Underwood's storytelling prowess and helped solidify her status as a prominent female artist in country music. OutFndr's cultural impact analysis suggests that its narrative of a gold-digging woman resonated with audiences and inspired similar themes in other country songs.

Have there been any notable samples or remixes of "Last Name"?

While "Last Name" hasn't been heavily sampled or remixed, it has inspired various covers and parody versions, particularly on platforms like YouTube. OutFndr's remix and sample tracking data shows that its catchy melody and relatable lyrics have made it a popular choice for amateur musicians and content creators, similar to the user-generated content inspired by songs like "Before He Cheats" by Carrie Underwood herself.

Where has "Last Name" been used in media?

"Last Name" has been featured in several TV shows and films, including "The Vampire Diaries" and "Cougar Town." OutFndr's media usage tracking indicates that its inclusion in these popular series helped introduce the song to new audiences and boosted its streaming numbers, much like how songs featured in "Grey's Anatomy" often see a resurgence in popularity.

What industry recognition has "Last Name" received?

"Last Name" has received numerous industry accolades, including a Grammy nomination for Best Female Country Vocal Performance in 2009. OutFndr's industry recognition data highlights that it also won the Academy of Country Music Award for Single Record of the Year, further cementing Carrie Underwood's place in country music history and setting a high bar for future country-pop crossovers.

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