When Marshmello released "Be Kind" featuring Halsey, it quickly became more than just a hit track—it became a cultural moment. The song's uplifting message and infectious melody captured the hearts of millions, making it a prime example of how music can resonate deeply with audiences. For music supervisors and licensing professionals, understanding the elements that contributed to its success can unlock valuable sync licensing opportunities. Let's dive into the collaboration, chart performance, revenue, production techniques, and the viral journey of "Be Kind."
Marshmello Collaboration AnalysisMarshmello's collaboration with Halsey on "Be Kind" was a strategic move that combined their unique strengths. Marshmello, known for his electronic dance music (EDM) prowess, brought a vibrant, energetic production style. Halsey, on the other hand, contributed her powerful vocals and songwriting skills, adding an emotional depth to the track. This collaboration not only expanded their fan bases but also created a song that appealed to a wide range of listeners. The blend of Marshmello's signature sound with Halsey's pop sensibilities resulted in a track that was both commercially viable and critically acclaimed.
OutFndr's collaboration analysis tools can help identify similar opportunities by analyzing artist compatibility and market trends. By leveraging these insights, music professionals can make informed decisions about potential collaborations that could yield high-impact results.
Be Kind Chart Performance"Be Kind" made a significant splash on various music charts worldwide. The track debuted on the Billboard Hot 100 and climbed to impressive positions on global charts. Its success can be attributed to the strong fan bases of both Marshmello and Halsey, as well as the track's universal appeal. The song's chart performance was bolstered by its consistent streaming numbers and radio play, making it a staple on playlists and music channels.
Comparable Track Performance
The streaming revenue generated by "Be Kind" is a testament to its popularity and longevity. With millions of streams across platforms, the track has become a significant revenue generator for both artists. The consistent streaming numbers highlight the song's ability to maintain relevance and appeal over time. This steady stream of income is crucial for artists and can be a deciding factor for music supervisors looking for tracks with proven financial success.
OutFndr's revenue tracking features provide detailed insights into streaming performance, helping professionals identify tracks with strong earning potential. By analyzing these metrics, users can make data-driven decisions about which songs to prioritize for sync licensing opportunities.
Performance Facts
The production techniques used in "Be Kind" play a crucial role in its success. Marshmello's expertise in EDM production is evident in the track's dynamic drops and infectious beats. The use of layered synths, punchy drums, and a catchy melody creates an engaging listening experience. Halsey's vocals are seamlessly integrated, adding a touch of emotional resonance that elevates the track. The production quality and attention to detail make "Be Kind" a standout track in both artists' discographies.
Understanding these production techniques can be invaluable for music supervisors. OutFndr's production analysis tools offer insights into the elements that make a track successful, helping professionals identify songs with high production value and sync potential.
How Be Kind Went ViralThe viral success of "Be Kind" can be attributed to several factors. The track's uplifting message resonated with listeners, especially during challenging times. Social media played a significant role in its virality, with fans sharing the song and creating content around it. The music video, which featured both Marshmello and Halsey, also garnered millions of views, further boosting its popularity. Additionally, the track was featured in various playlists and received extensive radio play, contributing to its widespread reach.
Record Breaker
OutFndr's viral tracking features can help identify tracks with similar viral potential. By analyzing social media trends, streaming data, and other key metrics, music professionals can spot emerging hits and capitalize on sync licensing opportunities.
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Frequently Asked Questions"Be Kind" peaked at number 29 on the Billboard Hot 100 and reached number 12 on the Billboard Hot Dance/Electronic Songs chart. According to OutFndr's track analytics, it also secured a top 20 position in several international markets, including Australia and Canada, reflecting its global appeal and strong chart performance.
How many weeks did "Be Kind" spend on the Billboard charts?"Be Kind" spent a total of 20 weeks on the Billboard Hot 100 and an impressive 30 weeks on the Hot Dance/Electronic Songs chart. This longevity is notable, especially when compared to similar tracks like "Alone" by Marshmello, which spent 28 weeks on the latter chart, as reported by OutFndr.
Did "Be Kind" set any chart records or achieve significant milestones?While "Be Kind" didn't break any major chart records, it did achieve significant milestones, such as becoming Marshmello's seventh top 40 entry on the Billboard Hot 100. OutFndr's data highlights that this consistent chart performance underscores Marshmello's enduring popularity and the track's strong listener engagement.
How did "Be Kind" perform internationally compared to Marshmello's other tracks?Internationally, "Be Kind" performed exceptionally well, reaching the top 10 in countries like Israel and Singapore, and the top 20 in Australia, Canada, and Ireland. OutFndr's international chart analysis shows that this performance is on par with Marshmello's other global hits, such as "Friends" and "Happier," which also enjoyed widespread international success.
What is the estimated streaming revenue generated by "Be Kind"?Based on OutFndr's streaming revenue calculations, "Be Kind" has generated an estimated $2-3 million in streaming revenue to date. With over 500 million streams on Spotify and more than 100 million views on YouTube, the track's streaming performance is comparable to other successful collaborations like "Eastside" by Benny Blanco, which has garnered similar streaming numbers.
How has sync licensing contributed to the value of "Be Kind"?Sync licensing has added significant value to "Be Kind," with the track being featured in various commercials, TV shows, and promotional campaigns. OutFndr's sync licensing data suggests that these placements can generate anywhere from $50,000 to $200,000 per placement, depending on the usage and market reach, contributing substantially to the track's overall earnings.
What are the estimated radio performance royalties for "Be Kind"?Radio performance royalties for "Be Kind" are estimated to be in the range of $500,000 to $1 million, based on its extensive radio play and OutFndr's radio royalty calculations. The track's radio success is comparable to other popular dance tracks like "Don't Let Me Down" by The Chainsmokers, which also enjoyed significant airplay and generated substantial radio royalties.
What are the total estimated earnings for "Be Kind" across all revenue streams?The total estimated earnings for "Be Kind" across all revenue streams, including streaming, sync licensing, radio play, and sales, are approximately $5-7 million. OutFndr's comprehensive earnings analysis indicates that this figure is in line with other successful tracks in the dance/electronic genre, reflecting the track's strong commercial performance and widespread popularity.
What cultural influence has "Be Kind" had since its release?"Be Kind" has had a notable cultural influence, particularly in promoting messages of kindness and positivity, resonating with listeners worldwide. OutFndr's cultural impact analysis highlights that the track's uplifting lyrics and catchy melody have made it a popular anthem for various social media campaigns and mental health awareness initiatives, further solidifying its cultural significance.
Have there been any notable samples or remixes of "Be Kind"?While "Be Kind" hasn't been heavily sampled, it has inspired several remixes by prominent DJs and producers, including Jauz and Slander. According to OutFndr's remix tracking data, these remixes have helped extend the track's reach and popularity, particularly within the electronic dance music (EDM) community, and have contributed to its ongoing success.
How has "Be Kind" been used in media, such as movies, TV shows, or commercials?"Be Kind" has been featured in various media, including commercials for brands like Apple and Coca-Cola, as well as TV shows and promotional campaigns. OutFndr's media usage tracking indicates that these placements have significantly boosted the track's visibility and appeal, helping it reach a broader audience and enhancing its commercial success.
What industry recognition or awards has "Be Kind" received?While "Be Kind" hasn't won any major industry awards, it has received recognition and nominations from various music organizations and platforms. OutFndr's industry recognition data shows that the track was nominated for several awards, including the iHeartRadio Music Awards and the Billboard Music Awards, reflecting its impact and success within the music industry.
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