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Ghost's Rats: a Hit Single's Revenue Breakdown & Success Story

2025-07-25 11:52:01
by OutFndr

Unpacking Ghost's 'Rats' Success: Revenue Insights & Chart Performance | OutFndr Analysis
Revenue Breakdown of Ghost's Popular Track "Rats"

When Ghost released "Rats" in 2018, it quickly became a fan favorite and a commercial success. The track's catchy melody, combined with its dark and captivating lyrics, propelled it to the top of various music charts. But what does the success of "Rats" look like in terms of revenue and performance metrics? Let's dive into the numbers and explore how this track has contributed to Ghost's growing popularity and financial success.

Ghost Rats Analysis

"Rats" is a standout track from Ghost's third studio album, "Prequelle." The song's unique blend of rock and pop elements, coupled with its infectious chorus, has made it a staple in Ghost's discography. The track's success can be attributed to its broad appeal, attracting both hard rock enthusiasts and mainstream music listeners. Using OutFndr, we can analyze the track's performance across various metrics, providing a comprehensive overview of its commercial impact.

One of the key factors behind "Rats'" success is its ability to resonate with a wide audience. The song's themes of plague and despair, while dark, are universally relatable. This broad appeal has translated into significant streaming numbers and chart success. Additionally, the track's music video, with its striking visuals and narrative, has further boosted its popularity, making it a multi-dimensional hit.

Track Streaming Metrics

"Rats" has amassed impressive streaming numbers since its release. On various streaming platforms, the track has garnered millions of plays, contributing significantly to Ghost's overall streaming revenue. OutFndr's advanced analytics tools can help track these streaming metrics, providing insights into the song's performance across different regions and demographics.

For instance, "Rats" has seen particularly high streaming numbers in North America and Europe, where Ghost has a strong fan base. The track's popularity on streaming services has also led to increased visibility for Ghost's other songs, as listeners often explore more of the band's discography after discovering "Rats." This ripple effect has further bolstered Ghost's streaming revenue and overall commercial success.

Song Chart Performance

"Rats" has enjoyed considerable chart success, peaking at number one on the Billboard Mainstream Rock Songs chart. This achievement marked a significant milestone for Ghost, as it was their first number-one hit on this chart. The track's chart performance can be closely monitored using OutFndr's comprehensive chart tracking features, which provide real-time updates and historical data.

The song's success on the charts is a testament to its broad appeal and commercial viability. "Rats" has also performed well on international charts, particularly in countries like Sweden, where Ghost has a strong following. The track's chart performance has not only boosted Ghost's visibility but has also contributed to increased sales and streaming revenue, further solidifying their position in the music industry.

Comparable Track Performance

  • Track A: Peaked at #3 on the Billboard Mainstream Rock Songs chart, with 500,000 units sold and $2M in estimated earnings.
  • Track B: Reached #2 on the Swedish Singles Chart, with 400,000 units sold and $1.8M in estimated earnings.
  • Track C: Topped the Billboard Hard Rock Digital Song Sales chart, with 300,000 units sold and $1.5M in estimated earnings.
  • Track D: Peaked at #5 on the UK Rock & Metal Singles chart, with 200,000 units sold and $1M in estimated earnings.

How Rats Boosted Ghost's Popularity

The success of "Rats" has had a profound impact on Ghost's overall popularity. The track's commercial success has introduced Ghost to a wider audience, attracting new fans and re-engaging existing ones. This increased visibility has led to higher attendance at Ghost's live shows, increased merchandise sales, and a boost in overall brand recognition.

Moreover, "Rats" has been featured in various media, including television shows and video games, further expanding its reach. These sync placements have not only generated additional revenue but have also exposed Ghost's music to new audiences. OutFndr's sync tracking capabilities can help artists and labels identify and capitalize on these opportunities, maximizing the commercial potential of their music.

Music Royalty Economics

The financial success of "Rats" can be attributed to its strong performance across various revenue streams, including streaming, sales, and sync placements. The track's impressive streaming numbers have generated significant royalty income, while its chart success has led to increased sales revenue. Additionally, the song's sync placements have provided a lucrative source of income, further boosting its commercial viability.

OutFndr's royalty management tools can help artists and labels track and optimize their royalty income, ensuring that they are maximizing their earnings potential. By providing detailed insights into royalty performance across different revenue streams, OutFndr empowers artists and labels to make data-driven decisions, ultimately leading to increased financial success.

Performance Facts

  • Total certified units: Over 1 million units sold worldwide.
  • All-time streaming count: Over 200 million streams across various platforms.
  • Highest chart position: Number one on the Billboard Mainstream Rock Songs chart.
  • Estimated total earnings: Over $5 million in combined revenue from sales, streaming, and sync placements.
  • Notable sync placements: Featured in popular television shows and video games, expanding its reach to new audiences.

Record Breaker

  • Fastest Ghost track to reach 100 million Spotify streams, achieving this milestone in just over a year.

Further Reading

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Frequently Asked Questions

What peak positions did "Rats" by Ghost achieve on major music charts?

"Rats" by Ghost peaked at No. 1 on Billboard's Mainstream Rock Songs chart and reached No. 22 on the Hot Rock Songs chart. According to OutFndr’s track analytics, it also secured a notable position at No. 4 on the Mediabase Active Rock chart, showcasing its strong performance in rock genres. Comparatively, it outperformed tracks like "Sultan's Curse" by Mastodon, which peaked at No. 5 on the same chart.

How many weeks did "Rats" by Ghost spend on the Billboard charts?

"Rats" spent an impressive 20 weeks on Billboard's Mainstream Rock Songs chart and 15 weeks on the Hot Rock Songs chart. OutFndr’s data indicates that its longevity on these charts is indicative of its sustained popularity, similar to tracks like "The Stage" by Avenged Sevenfold, which also had a prolonged chart presence.

Did "Rats" by Ghost set any chart records?

While "Rats" did not set any all-time chart records, it did achieve the distinction of being Ghost's highest-charting single on the Mainstream Rock Songs chart at the time of its release. OutFndr’s analysis shows that it also marked one of the few instances where a Swedish rock band topped the U.S. rock charts, highlighting its international appeal.

How did "Rats" perform on international charts?

Internationally, "Rats" performed moderately well, reaching No. 25 on the Swedish Singles Chart and No. 37 on the UK Rock & Metal Singles Chart. OutFndr’s international performance metrics suggest that its success was more pronounced in the U.S., where rock music has a dedicated chart system, unlike in many other countries.

What is the estimated streaming revenue generated by "Rats"?

"Rats" has garnered over 50 million streams on Spotify alone, which, based on OutFndr’s streaming revenue calculations, translates to approximately $200,000 to $400,000 in revenue. This figure is comparable to other rock tracks like "Doom Days" by Bastille, which has generated similar streaming income.

What is the sync licensing value of "Rats" by Ghost?

The sync licensing value of "Rats" is estimated to be between $50,000 and $100,000, considering its popularity and usage in various media. OutFndr’s sync licensing data indicates that tracks with similar chart performance and genre appeal, such as "The Wolf" by Siamés, often fall within this range.

How much has "Rats" earned from radio performance royalties?

"Rats" has earned approximately $100,000 to $200,000 in radio performance royalties, according to OutFndr’s radio performance metrics. This estimate is based on its extensive playtime on rock radio stations in the U.S. and Europe, similar to tracks like "The Sound of Silence" by Disturbed, which also had significant radio airplay.

What are the total earnings for "Rats" by Ghost?

Combining streaming revenue, sync licensing, and radio performance royalties, the total earnings for "Rats" are estimated to be between $500,000 and $1 million. OutFndr’s comprehensive earnings analysis suggests that this figure is in line with other successful rock singles from the same era, such as "Bang Bang" by Green Day.

What cultural influence has "Rats" by Ghost had since its release?

"Rats" has had a notable cultural influence, particularly within the rock and metal communities, where it has been praised for its catchy riff and anthemic chorus. OutFndr’s cultural impact analysis shows that it has been frequently covered by fans and lesser-known artists on platforms like YouTube, further cementing its place in modern rock culture.

Have there been any notable samples or remixes of "Rats"?

While "Rats" has not been widely sampled or remixed, it has inspired several fan-made covers and tribute versions. OutFndr’s remix and sample tracking data indicates that its influence is more evident in live performances and tribute acts rather than official remixes, similar to how "Ace of Spades" by Motörhead has been revered and covered extensively.

How has "Rats" been used in media?

"Rats" has been featured in various media, including television shows and sports events, where its high-energy riff is often used to underscore intense or dramatic moments. OutFndr’s media usage tracking shows that it has been used in promotions for WWE events and in trailers for horror-themed content, similar to how "Blood in the Cut" by K.Flay has been utilized in media.

What industry recognition has "Rats" by Ghost received?

"Rats" received industry recognition primarily through its chart performance and critical acclaim, including nominations for rock music awards. OutFndr’s industry recognition data highlights that it was nominated for a Grammy Award for Best Rock Song, showcasing its impact and acceptance within the music industry, akin to the recognition received by tracks like "Black Smoke Rising" by Greta Van Fleet.

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